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Health & Wellness List

The Top 50 Influencers Brands Need to Watch This Year

The HBC is a community of health & wellness influencers and bloggers, offering a membership plan to support you in making a bigger impact in the industry. Each year we’ll compile a list of the 50 top influencers in some of the key categories within the health and wellness industry.

We look into the general audience size, as well as engagement levels, relevance to the topic and any previous accolades, including our annual health blog awards.


2019 edition brought to you by 

Sustainability partners

your favourites for 2019

shortlisted bloggers

Best Recipe Blog

sponsored by Abel & Cole

Vicky - Clean Lean Bakes
Marialena - My Nutricalendar
Claire & Sarah - Healthy Twists
Debbie - Proper Foodie
Sahar - Earth and Spoon

Best Vegan Blog

sponsored by One Planet Pizza

Clare - Little London Vegan
Yasmin - Nourishing Yas
Yasmin - Nourishing Yas
Joanne - the Balanced Kitchen
Sapana - Cooking with Sapana
Sapana - Cooking with Sapana
Lucy - Lucy and Lentils

Best Chronic Illness & Illness Recovery Blog

Tor - Past the Point of No Return
Jenni - Travel to Recovery
Barbara - Back Pain Blog
Georgina - Disabled Travel with Georgina
Pippa - Life of Pippa

Best Allergy & Free From Blog

sponsored by EatEnjoy

Georgina - Greens of the Stone Age
Carmen - Every Last Bite
Carmen - Every Last Bite
Laura Strange - My Gluten Free Guide
Becky - Gluten Free Cuppa Tea
Emma - Free From Farmhouse

Best Fitness Blog

sponsored by Perkier

Amy - Amy Anya Health
Emma - Lipstick and Trainers
Liam - Elevate Sport
Sophie - Sophie's Choice
Camille - Camille Lola Fit
Camille - Camille Lola Fit

Best Beauty, Travel & Lifestyle Blog

sponsored by Georganics

Lindsay - Lindsay Beauty Wellness
Lindsay - Lindsay Beauty Wellness
Camille - the Beauty of Eczema
Nicole - Vegan Beauty Girl
Margarida - Daisy & Thyme
Hayley - Nourish your Glow

Best Mental Health Awareness Blog

sponsored by Nutech Design

Emma - Food, Fun & Fitness
Saima - Saima Majid
Sarah - the Growing Butterfly
Casey - Case Street X
Jessica - Positively Jessica Ward

Best New & Noteworthy Blog

Bex - Bex Trayner
Molly - Molly Joy
Wendy - Beetroot Face
Molina - Molina Marshall
Laura - Ellephoria

Best Instagram Account

Dr. Joshua - Dr. Joshua Wolrich
Mimi - Mimazine
Anne Sophie - Sophie's Footprints
Martha - Simply Martha

Best Science & Nutrition Blog

sponsored by Link Nutrition

Ciara - the Irish Balance
Talia - Talia Cecchele
Emily - Health with Em
Joanna - Joanna Konstantopoulou
Melissa - the Delicious Nutritionist

Best Zero Waste & Sustainability

sponsored by Plastic Freedom

Charlotte & Anna - A Zero Waste Life
Vicky - Crunch, Leaves & Sunset
Sophie - A Considered Life
Francesca - Ethical Unicorn
Florine - the Wasted Blog

Best Yoga, Wellbeing & Spirituality

sponsored by CarrotBananaPeach

Emma - Spiritual Queen
Kiran - Design the Lifestyle you Desire
Francesca - Francesca Oddie
Amber - Learn to Love Yoga
Amber - Learn to Love Yoga
Holly - Holly Rose

Health Blogger of the Year

sponsored by More Life Adventures

Elle Linton - Keep it Simpelle
Ceri Jones - Natural Kitchen Adventures
Camilla - Camilla J Lovell
Lesya - Having Time
Emma - Fruits & Routes


The awards provide a unique opportunity to celebrate influencers. Celebrating the best blogs and Instagram accounts in wellness, representing the epitome of all digital content platforms. The HBA recognises the best in digital talent, whilst providing everyone with an opportunity to be entered into the process, no matter how big or small your following.


Yesterday was so much more than just the awards, but I’m so unbelievably grateful to have won. It has given me the confidence to keep going and hopefully, keep giving others something to be able to relate too.

Amy Cousins - the Bath Blogger


How to Enter

The Awards are open to anyone that writes a blog – whether it is for enjoyment/personal development, as part of their job, to improve the visibility of their business as sole traders or as a professional blogger. In order to considered for the awards, your content must be a blog (or Instagram account for the Instagram category) and entered into the correct category. The blogger must be over the age of 18.

Which countries count as part of the awards?

All categories must be written by a person based in the UK or Ireland. 

Who is Shortlisted?

The top five blogs from each category will be shortlisted and will be showcased, featured on the HBC magazine and social media, as well as on the website. By entering the Health Blog Awards you agree to allow the Awards to publish excerpts and showcase screen shots of entered blogs in promotion of the Awards.

What happens if I am shortlisted?

You will be notified if you have been shortlisted. It is then up to you to promote your entry to your colleagues, friends and family. Once the public vote closes, the top 5 blogs from each category will be put forward to our expert judges. Public vote counts for 30% of the final score, and judge vote counts for 70%.

What are the judging criteria?

The criteria for the awards will be judged as follows:

  1. Relevance to the topic
  2. Design & style
  3. Engagement and social proof
  4. Content
  5. Blog usability and navigation


  • Quality and consistency of the blog, overall branding, passion and knowledge on the main topic of the blog. For food blogs also applies: recipes, clarity, and overall food photography.

How many times can I vote?

You can vote for as many bloggers as you like by simply submitting another vote – but you can only vote once for the same blogger. Duplicate votes will be detected and discarded.