WHY Influencer Marketing?
An influencer is anyone who has an engaged audience in your field. They may be a blogger, YouTuber, Instagrammer, or perhaps they have a presence on Facebook, Twitter or Snapchat. Their audience respects them—looks up to them—listens to what they have to say. If you can get one (or more) of these influencers talking about you and your business, it’s like borrowing their following, and it can be a huge boost to your business.
Their audience respects them—looks up to them—listens to what they have to say. If you can get one of these influencers talking about you and your business, it’s like borrowing their following, and it can be a huge boost to your business.
We are on a mission to educate and impart our knowledge of Influencer Marketing to brands, empowering them to launch their own campaigns.
We’ll also be discussing emerging trends in the industry and WHY influencer marketing is here to stay.
Influencer marketing, which is the best marketing method for a socially active, globalised, and digitalised generation, is now one of the most preferred advertising methods by many brands.
Influencer Marketing is for:
- PR professionals looking to integrate influencer marketing into their services
- Small business owners wanting to create meaningful marketing relationships on a small budget
- Marketing managers looking to setup their very own network of ambassadors
- Businesses or brands wanting to optimise their existing network of influencers
Hats off for creating such a terrific platform which unites health bloggers, brands and lovers of natural health, all in one place. Great articles, events & tips!
The HBC team gave me a platform to promote Louola’s Superfood Quinola and helped my brand engage with some amazing bloggers. The team were all lovely and guided me through the process. Thank you!
The Health Bloggers Community have been an amazing help for lovesuperfoodtea. It encompasses everything our brand stands for, good health and good vibes. It is an amazing community for the wellness industry and it was instrumental in helping us launch #iloveyousoMATCHA campaign. Can’t wait to work with you again.
I recently participated in a 2-hour mastermind session. I really loved it. Down to practice right from the minute I walked into the room! Sharing and learning and setting goals, talking about achievable ones that I am sure will soon be achieved. Looking forward to next session!
Fab has given me a real insight into the joys of social media – and I never thought I’d say that! I’ve been brainstorming and learning how to get my brand out there and she’s left me feeling inspired, empowered and excited but how easy it can be. Key tip – organisation and scheduling. I’m going to think of her enthusiasm when I get me diary out to factor it all in. Here’s to an easy and enjoyable life! Thanks Fab.
Influencer Marketing Strategy Sessions
Starting at £250
Our one-to-one programs with an experienced Influencer Marketing consultants will provide practical tools that will improve your influencer marketing skills.
Your one-to-one sessions will then be tailored specifically around your answers, what you want to achieve and the challenges that you as an individual may face. The aim is to build a strong foundation in which to consolidate your relationship with influencers, supported by our network, industry expertise, and knowledge of latest industry standards.
Ahead of your session, you will be asked to fill out a questionnaire that will allow us to offer the best strategy for your needs and review your current marketing plan, implementing it by tapping into one of the fastest growing industries.
This solution is a clear introduction to influencer marketing, providing one campaign example that is relevant to your own brand, as well as a clear step-by-step process of how you can go about creating long-lasting relationships with influencers.
- Pre-session Questionnaire
- Swipe Files and Document Templates
- Sample Campaign Idea Based on your Goals
- Report Templates and Key ROI Assessment
Masterclasses & Group Sessions
Starting at £89.50
October 2nd – small group of 10/15 people
This masterclass is aimed at brands looking to start working with influencers as part of their marketing strategy, as well as creating their very own ambassador programme.
It will be compromised of a very small group, allowing for extensive tailoring on the day, which will be facilitated by sending all attendees a pre-class form to assess main goals and concerns on the topic.
The day’s agenda includes not only case studies from brands we have been working in the past, but also influencer marketing tools, agencies and micro-influencers on different digital channels such as YouTube, Instagram and Pinterest.
We will cover an introduction to Influencer marketing and where it sits within your marketing strategy.
We will look at the different types of influencers and how to deliver your marketing goals via this medium. We will conclude with how to measure your influencer campaign’s success.
The HBC possesses all the information you’ll ever need to run your business in a clever way. She helped me map out all the channels, apps and programs that I can use to make my life easier, save time and communicate with my community more effectively. Our teachers are also creative and will do their best to come up with a strategy that works for you. It’s a pleasure working with them.
>When I first started my sessions I felt tired, stressed and massively overwhelmed by the project in front of me. Nine sessions later, I’m like a new woman. I’m energised, refocused and organised and have! She helped me to prioritise, focus and work on both my strengths and weaknesses. I really don’t think I could have launched the website without this help.